Health management plays an important role in our companies philosophy. This involves not only physical health, but mental health as well. Our goal is to improve all aspects of health for our drivers and our employees in the service area.

To improve the communication of health related topics and to plan events and workshops regarding health, Hegelmann Group appointed Lisa Rothfuß, head of marketing Germany as a health manager. Together with her team she regularly organizes a variety of events and campaigns covering different aspects of health management at Hegelmann.

Covid 19 related shift to digital campaigns

Due to Corona, health campaigns had to be scaled back in 2020 and could not be carried out in person as they were in the previous year. This led to a change in how we provide materials and shifted us from in-person experiences towards digital campaigns to inform our employees about how to stay healthy. The campaigns involved tips in the area of healthy nutrition, physical and mental health and sports which were provided for employees. We also introduced new campaigns

World Health Day

For the World Health Day on April 07, 2021, a small throwback video was created for the employees, which included all past actions related to health management throughout the Group. It was intended to remind and motivate employees to always take care of their own health and bodies.

Mental Health Month

As part of the mental health month in May of 2021, the team organized four professional livestreams surrounding the topics of stress reduction, motivation, positive mind and meditation. The streams consisted of industry professionals that explained each topic and also provided the viewers with easy exercises they can do at home or on the road. The streams were public for everyone to watch and therefore also provide people outside of our company the opportunity to improve their well-being by watching the recordings of those coaching events.

Fit Like a Boss

To encourage our employees to practice healthy behaviors, “Fit Like a Boss” was launched by the Health Management Team. Every Monday, various tips or small exercises in the area of health were sprinkled to all employees and on social media. What are the benefits of nuts? How do I stretch my arms or legs? Why should I eat vegetarian once a week? How long should I sleep every day? And so on… The campaign ran from March to July.

Fit into the Winter

Autumn is the season for colds. To get our employees fit and healthy in the winter, weekly activities were organized in October and November. For this purpose, the Health Management team recorded various videos together with a yoga coach, which are very easy to follow. From yoga at work to a daily morning routine, there is something for everyone. The videos were edited and made available to employees as well as shared on social media. Other activities such as a smoothie day and the provision of a Health Drink with fresh ginger, honey and lemons in all office kitchens were also part of the Fit-into-the-winter campaign.

It is very important to maintain a good atmosphere between all employees: office workers, drivers and managers. Especially in a fast-paced industry such as logistics, it can become stressful when there is a high volume of orders or unexpected problems that need to be solved.
This makes creating good work atmosphere even more important since it can reduce stress and improve the mental and physical well-being of each employee.

The Birth of H-Mann

Born as an idea of the marketing team in Poland to create a brand hero representing our companies values, a superhero called H-Mann was an obvious choice given the perfectly fitting name of our company falling into a pattern with other famous superheros. This idea developed even further and evolved into a whole internal marketing campaign for our employees. An explainer video was created that is communicating the most important spects of H-Mann.

Engagement with employees

To allow people to identify with H-Mann, several communication methods were established. General information coming from H-Mann are delivered via our internal newsletter. With the first introduction of H-Mann, we also set up a dedicated e-mail-adress where employees can ask questions or just interact with H-Mann as if he would be a real person.

Social Media

The team also set up a socialmedia channel on Facebook. This channel is public to everyone and posts advice how to get a better atmosphere in the office with regular posts. This way, not only Hegelmann employees, but employees from other companies can profit from these posts. For employees that are not part of Facebook, the team also setup an e-mail account where employees can send their ideas and experiences or just ask questions in general. The e-mails are checked on a regular basis and each message is answered individually to ensure that the sender feels connected to H-Manns personality.

Respect

A very important aspect of H-Mann was communicating respect between people, even when someone is in a stress-full situation. This applies not only to the stress of themselves but also to situations where a co-worker might be stressed or angered. Employees get tips to calm them down and support them to have the best outcome for everyone in their department and the customer.
Defusing tricky situations
Another aspect of H-Mann is to train employees on how to defuse situations, where they are confronted with an unusual situation. This includes heated debates between colleagues and stressfull situations.

Training managers

In a 2-day workshop that was held online and internationally, managers were trained how to cope with stress, how to follow our companies values and how to be ambassadors of Goodwill. The project was started under the name “Goodwill Forwarders”.

H-Mann gets around

Thanks to life-size cardboard-cutouts of H-Mann, he is able to join employees in their offices and on events in all major locations of our group. Taking a photo with the cutout is very popular among employees and they also get very creative decorating H-Mann with jackets, halloween-costumes and more. H-Mann is always accompanied by a speech bubble where employees can put in statements on how they want to improve the atmosphere in their office. This way, every employee has the chance to give their own advice to other employees through H-Mann as a platform.

Project will be repeated yearly

The project will be done in cycles. Each year there will be a new campaign, but there will also be an evaluation of what impact the campaign has on employees and wheter they consider the atmosphere in their office as good or not.

The male/female ratio in our office staff had stabilized at around 50/50. Our dispatching department has a majority of male employees, whereas Accountancy and Human Resources has a majority of female employees. Female employees make up only 19% percent of our whole workforce; drivers make up roughly 80% percent of our total workforce, which is almost entirely male. Women currently make up 42% of all management positions, with the eventual goal of adapting the 50/50 split we already have in our office employees.

The Hegelmann Group’s diversity and inclusion process outlines fundamental criteria and defines the most significant guidelines for implementation and practices. All employees of the company are subject to the operation. All employees have access to the workflow via Intranet. Every person in the organization who suspects a breach of these processes must act quickly and correctly, informing the company’s managing director. The company provides an explicit promise of total confidentiality, data protection, and confidentiality to all candidates.

Inclusivity includes bringing together and effectively utilizing different forces and resources to meet the needs of current generations without risking future generations’ ability to meet their own needs.” By cultivating a culture of participation, respect, and connection, in which the diversity of ideas, backgrounds, and opinions is harnessed to generate business value and overall success, inclusion puts the concept and practice of diversity into action.