It is very important to maintain a good atmosphere between all employees: office workers, drivers and managers. Especially in a fast-paced industry such as logistics, it can become stressful when there is a high volume of orders or unexpected problems that need to be solved.
This makes creating good work atmosphere even more important since it can reduce stress and improve the mental and physical well-being of each employee.
Born as an idea of the marketing team in Poland to create a brand hero representing our companies values, a superhero called H-Mann was an obvious choice given the perfectly fitting name of our company falling into a pattern with other famous superheros. This idea developed even further and evolved into a whole internal marketing campaign for our employees. An explainer video was created that is communicating the most important spects of H-Mann.
To allow people to identify with H-Mann, several communication methods were established. General information coming from H-Mann are delivered via our internal newsletter. With the first introduction of H-Mann, we also set up a dedicated e-mail-adress where employees can ask questions or just interact with H-Mann as if he would be a real person.
The team also set up a socialmedia channel on Facebook. This channel is public to everyone and posts advice how to get a better atmosphere in the office with regular posts. This way, not only Hegelmann employees, but employees from other companies can profit from these posts. For employees that are not part of Facebook, the team also setup an e-mail account where employees can send their ideas and experiences or just ask questions in general. The e-mails are checked on a regular basis and each message is answered individually to ensure that the sender feels connected to H-Manns personality.
A very important aspect of H-Mann was communicating respect between people, even when someone is in a stress-full situation. This applies not only to the stress of themselves but also to situations where a co-worker might be stressed or angered. Employees get tips to calm them down and support them to have the best outcome for everyone in their department and the customer.
Defusing tricky situations
Another aspect of H-Mann is to train employees on how to defuse situations, where they are confronted with an unusual situation. This includes heated debates between colleagues and stressfull situations.
In a 2-day workshop that was held online and internationally, managers were trained how to cope with stress, how to follow our companies values and how to be ambassadors of Goodwill. The project was started under the name “Goodwill Forwarders”.
Thanks to life-size cardboard-cutouts of H-Mann, he is able to join employees in their offices and on events in all major locations of our group. Taking a photo with the cutout is very popular among employees and they also get very creative decorating H-Mann with jackets, halloween-costumes and more. H-Mann is always accompanied by a speech bubble where employees can put in statements on how they want to improve the atmosphere in their office. This way, every employee has the chance to give their own advice to other employees through H-Mann as a platform.
The project will be done in cycles. Each year there will be a new campaign, but there will also be an evaluation of what impact the campaign has on employees and wheter they consider the atmosphere in their office as good or not.